Companies and bosses are always talking about 'FOCUS'. Self help gurus and start up coaches scream 'FOCUS' as if it is the sole mantra that will lead us to success.
In our experience business is not simple enough to actually allow us to focus on just one or on just a few things. There are other factors which are far more important than focusing in helping businesses succeed.
To hear our take on what those more important business success factors are, listen here:
